THE NATIONAL CAMPAIGN

AMERICA
GROWS
TOFU.

America grows soybeans.
Tofu is made from soybeans.

The connection begins in the field.

Campaign artwork: an oversized ivory tofu block standing among green soybean rows in golden light
THE CROP. THE FOOD. THE CONNECTION.

A NATIONAL IDEA. LOCAL ROOTS.

The field is local.
The connection is shared.

Explore seven state campaigns and the original Texas chapter, with dated crop facts and the evidence behind the message.

An independent American Soybean Co. / USA TOFU campaign. No agency, university or industry organization is presented as a sponsor or endorser.

Explore the state chapters

FROM CROP TO FOOD

A real agricultural
connection.

U.S. farmers grow food-grade soybeans for food markets at home and abroad.

University of Minnesota Extension documents growers, processors and buyers working together in this supply chain.

From field to tofu · University of Minnesota Extension

The campaign describes this connection. It does not establish the origin of every tofu product or imply that a particular farm supplies one.

PART OF THE WHY

More beans.
More possibility.

Making soybean foods more familiar can help people choose protein with a lighter environmental footprint.

When tofu replaces higher-impact animal foods, research shows the potential for lower emissions and land use. The size of the benefit depends on the food it replaces and how both are produced.

See the comparison, sources and limits ↗
01 / THE FOODStart with the basics.02 / THE PLACEMeet the Lone Soy State.03 / THE INVITATIONHelp tell the story.

THE CAMPAIGN MASTER

One fact.
Out in the world.

A simple fact from USA TOFU, connecting the food to the bean behind it.

Contact American Soybean Co. for licensing or co-branded use.

Tofu is soybeans. A simple fact from USA TOFU. National campaign poster with a tofu block and soybeans on deep green.